Earn $1,000+ per month, baking out of your home kitchen.
The step-by-step plan to make money off of your homemade baked goods - no business experience required!
Raise your hand if any of this sounds familiar...
Family and friends shouting "you should sell these!" as they devour your latest baked masterpiece...
Baking is your absolute favorite thing to do.
You wish you had extra money.
You've thought about starting a side baking business (many times!), but never actually took the first step.
Hey there! I'm Michelle Wax - founder of Kitchen Millie.
When I started Kitchen Millie as a side business from my home kitchen in 2015, I had no idea what I was doing.
I had never started a business before, but I was really good at making cookies.
My friends and family always went nuts when I brought them to parties, and they ALWAYS told me I had to start selling them.
I would always nod my head and say I was "looking into it".
The problem is...I had no idea how to start, and no idea how to be successful. I feared that I would fail and disappoint myself and my friends and family.
I desperately needed guidance from someone who had done it before...
but unfortunately, I didn't have that.
So I ended up wasting thousands of dollars and months of my time on things that simply did not work.
I made so many mistakes, and took a lot of wrong turns.
But along the way, I learned A LOT.
Fast forward three years later, and we have our own commercial kitchen + storefront, an amazing team, have been featured in dozens of press pieces and TV programs, and produce thousands of cookies per day.
We work with the companies like Amazon, TripAdvisor, and Harvard University and are a six-figure business.
| THE BAKING BUSINESS COURSE |
The online course to make money off of your homemade baked goods - even with no business experience.
We teach you the step-by-step process we used to build Kitchen Millie from the ground up, allowing you to earn $1,000+ a month from your love of baking - right in your home kitchen!
Hobby to Business is a 6 week online audio + visual course that you can take anywhere in the world!
I share our methods, tactics, and strategies to take your baking business idea to a real full fledged business in 45 days.
Throughout the course, you'll have access to our support team and to myself for any specific questions that come up along the way.
I've been where you are, and truly love helping first time business owners launch and grow.
Keep reading for the week by week breakdown of the course!
Week One: An Unstoppable Mindset
In this module, you'll learn how to cultivate an unstoppable mindset -- one that will propel you through all the doubt and setbacks you'll encounter along the journey as you start your own baking business. We chat through time management, productivity tactics, burnout, energy based work, and accountability.
Week Two: Product Validation + The Anti Business Plan
In week two, you'll learn how to validate your idea and product -- and why we hate business plans. We'll give you step by step plan to make sure you have a good product, and one that people will actually pay for.
In this module, we'll reveal our business planning strategies that allow you to be nimble and adaptable as you grow.
Week Three: The Money + Pricing
Ah, the money. How much will all this actually cost me? How should I price my products? How do I know if I'm profitable?
In this module, we'll walk through unexpected sources of startup funding (even if you don't have much money to spare...we started Kitchen Millie with $300), how to price your products so you're actually making a profit, and the biggest money wasting behaviors that first time entrepreneurs go through.
Week Four: Logistics + The Nitty Gritty
What permits do I need? How do I register my business? What is an LLC? What insurance do I need? What certifications do I need?
In this module, we walk through all the permits, logistical information, and business information you'll need to be a legally operating baking business. Taxes, invoicing, licenses, and so much more -- we cover all the Nitty Gritty in this week.
Week Five: Packaging + Marketing
Okay, so now you have a great product and are all registered and set up -- how do you get the word out??
Week 5 is all about social media, email marketing, reaching your target customer, and overall branding.
We share what works and what you can ignore (HINT: it's not what you expect).
We also walk through packaging and labels, what you need to get FDA approved, and more. What to use to keep your product super fresh and looking pristine.
Week Six: Sales + Launch
We firmly believe if you don't have sales, you don't have a business.
In this module, we chat about how to have sales coming directly to you, and how to make sure that you're reaching the right people.
We chat through perseverance, follow up, what mistakes most people make, and the specific tactics we use to rake in the dough.
We'll also chat through important pieces of launch and growth, to set you on a track for success!
Meet Your Mentor, Michelle:
Since starting Kitchen Millie in 2015, I've worked with tons of small food businesses to launch, grow, and expand their businesses.
I struggled when starting out and wasted THOUSANDS of dollars on things that simply didn't work.
In the Hobby to Business course, I share all the mistakes I made, so you don't have to go through them (or waste thousands of dollars)! More importantly, I share what worked in growing Kitchen Millie from $0 to a six figure business with just a few hundred dollars in startup costs.
It's a clear path to launching and growing a successful baking business.
Do you want to make real money from baking?
Do you need to understand more about business?
Do you need to stop guessing on how to price your products, how to get the word out, and how to manage everything else?
You're in the right place.
The majority of people I've helped have little to no business experience, just absolutely love baking. I launched Hobby to Business to help people all over the country and the world to go after their dreams and start earning money as quickly and efficiently as possible.
Without sales and profit, you simply do not have a business, so we focus heavily on targeting our dream customers, and making sure we are focusing on acquiring as much profit as possible.
Along with Kitchen Millie...
In 2017, I wrote The Attainable Dream Field Guide to help motivate people into starting their own businesses. The AD Field Guide is a compilation of over a dozen interviews from Boston-area entrepreneurs on the mistakes they made, insight gained, and general advice for people who want to start their own business. Their advice also went into the making of the Hobby to Business course, along with my own personal experience growing Kitchen Millie from $0 to a six figure business.
I'm also the co-owner of The Local Fare, a shared commercial kitchen and incubator for up and coming food brands and storefront with the best Boston-area gifts + products. With new businesses joining our community each month, it's awesome to see people going after their dreams each and every day.
I am SUPER excited to share all I've learned with you and help on your way to starting your very own baking business!
Are you ready??
We only accept a limited amount of students each month, to make sure you're receiving the personalized attention you deserve.